Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
CPPREP4102 Mapping and Delivery Guide
Market property
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | CPPREP4102 - Market property |
---|---|---|---|
Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit specifies the skills and knowledge required to market property for sale or lease.It includes interpreting a property appraisal report, negotiating an agreed marketing plan for a property with clients, preparing marketing materials, securing marketing resources, implementing marketing activities, accessing and using agency data on target markets, reviewing effectiveness of the marketing plan and activities and reporting on the effectiveness of marketing activities.This unit applies to people currently working in or seeking to work in real estate. State or territory licensing requirements may apply to this unit. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
||
Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
---|---|---|---|---|---|---|---|---|
Elements of Competency | Performance Criteria | |||||||
Element: Establish marketing plan. |
| |||||||
Element: Reference property listing agreement to determine method of sale or lease. | ||||||||
Element: Establish target market for potential buyer or tenant. | ||||||||
Element: Develop marketing plan for property. | ||||||||
Element: Explain agency marketing service options and costs to client and recommend marketing strategies. | ||||||||
Element: Document marketing plan in consultation with client. | ||||||||
Element: Obtain and document agreement to proceed with marketing plan for property. | ||||||||
Element: Establish and access marketing resources. |
| |||||||
Element: Confirm marketing resources are appropriate for agreed marketing plan and selected media. | ||||||||
Element: Modify marketing resources as required to meet marketing plan and budget. | ||||||||
Element: Confirm marketing resources are consistent with agency, statutory and ethical requirements. | ||||||||
Element: Implement marketing plan. |
| |||||||
Element: Conduct marketing activities as set out in agreed marketing plan. | ||||||||
Element: Monitor marketing activity responses and document data generated to build agency records. | ||||||||
Element: Review marketing activities. |
| |||||||
Element: Identify opportunities for changes or enhancements to marketing plan and negotiate with client to make adjustments as required. | ||||||||
Element: Report on effectiveness of marketing activities against marketing plan and budget. |